Post by account_disabled on Dec 2, 2023 9:00:11 GMT
In an era where online businesses have a lot of competition. Deeply understanding the behavior of different customer groups is one of the strategies worth using. To be able to devise marketing strategies that impress customers more than competitors. Especially if we understand the origins of customer or target group behavior. The better we'll be able to meet their needs. It is considered to promote the retention of the old customer base. Increase the number of new customers and stimulate sales within In accordance with the saying “Knowing who your customers are is not as important as knowing how they behave.” However, categorizing target groups based on behavioral segmentation is not easy. And a common mistake is that many marketers still use the same old methods to segment customers.
Even though today's customer behavior is different from the past in many Phone Number List aspects. This time, STEPS Academy would like to recommend a method for categorizing or segmenting customers in an interesting, modern way, through various behavioral criteria that are commonly found in many businesses. We guarantee that if you've read it and applied it. Our business will definitely go further than before. The difference between behavioral segmentation and other segmentation methods. To see more pictures We would like to give an example of general segmentation to compare with customer segmentation based on behavior. Common examples of segmentation include: Demographic Segmentation: Classification of customers based on gender, age, education, income, occupation, nationality, etc.
Firmographic Segmentation : Classification of customers based on the company, number of employees, organization size, and industry in which it operates. While Behavioral Segmentation focuses mainly on observing and analyzing customer behavior. The questions that marketers should frequently use are: How do the target groups or customers behave? What do they want? Or what is required? What do they think, feel, or have attitudes towards our products and services? Why do they think, feel, or behave the way they do? Simply put, it is trying to find insights from the behavior of customers or target groups. Advantages of Behavioral Segmentation Personalization (answers the needs of the target group in a specific way) When we know the behavior of each group of customers We will be able to present marketing that meets their needs with the right timing, language style, and channel.
Even though today's customer behavior is different from the past in many Phone Number List aspects. This time, STEPS Academy would like to recommend a method for categorizing or segmenting customers in an interesting, modern way, through various behavioral criteria that are commonly found in many businesses. We guarantee that if you've read it and applied it. Our business will definitely go further than before. The difference between behavioral segmentation and other segmentation methods. To see more pictures We would like to give an example of general segmentation to compare with customer segmentation based on behavior. Common examples of segmentation include: Demographic Segmentation: Classification of customers based on gender, age, education, income, occupation, nationality, etc.
Firmographic Segmentation : Classification of customers based on the company, number of employees, organization size, and industry in which it operates. While Behavioral Segmentation focuses mainly on observing and analyzing customer behavior. The questions that marketers should frequently use are: How do the target groups or customers behave? What do they want? Or what is required? What do they think, feel, or have attitudes towards our products and services? Why do they think, feel, or behave the way they do? Simply put, it is trying to find insights from the behavior of customers or target groups. Advantages of Behavioral Segmentation Personalization (answers the needs of the target group in a specific way) When we know the behavior of each group of customers We will be able to present marketing that meets their needs with the right timing, language style, and channel.