Post by account_disabled on Dec 27, 2023 9:40:29 GMT
One of the important elements of internet marketing is tracking the effectiveness of individual promotional activities. UTM tags help with this, thanks to which you can mark individual campaigns and check their effectiveness. What exactly are UTM codes, how and why to use them in online marketing? Let's check. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 What are UTM tags?
UTM ("Urchin Traffic Monitor") tags (codes, parameters) are WhatsApp Number List pieces of code that can be placed at the end of the URL to track the effectiveness of the content of a given subpage and monitor traffic on it. When a user clicks on a URL containing a UTM code, Google Analytics will read which marketing channel the traffic comes from. The UTM code is named after Urchintracker, the predecessor of Google Analytics. The UTM code consists of 2 elements: UTM parameter , visible in the URL as utm - it defines one of 5 data that can be tracked (more below), tracking variable , which is a unique variable after the = sign that allows you to determine exactly where the traffic comes from. It can only contain numbers, letters, dots, hyphens and the "+" sign. Why do you need UTM parameters?
Typically, Google Analytics is good at identifying the source of traffic, but this tool is not perfect. There are situations in which the recipient's visit is reported in a source other than the one from which it really came, e.g. a visit from a newsletter or social media is recognized as a direct entry. Then UTM parameters come into play and provide Google Analytics with information about the recipient's origin.Creating UTM tags manually is not complicated, but there is a risk of errors. You must manually enter the UTM parameter elements at the end of each URL. However, this means that the address can be quite long and complicated and creates a risk of mistakes. As a result, there will be a tracking problem and you will not get fully accurate data. It is better to use tools that automate this process and reduce the risk of mistakes.
UTM ("Urchin Traffic Monitor") tags (codes, parameters) are WhatsApp Number List pieces of code that can be placed at the end of the URL to track the effectiveness of the content of a given subpage and monitor traffic on it. When a user clicks on a URL containing a UTM code, Google Analytics will read which marketing channel the traffic comes from. The UTM code is named after Urchintracker, the predecessor of Google Analytics. The UTM code consists of 2 elements: UTM parameter , visible in the URL as utm - it defines one of 5 data that can be tracked (more below), tracking variable , which is a unique variable after the = sign that allows you to determine exactly where the traffic comes from. It can only contain numbers, letters, dots, hyphens and the "+" sign. Why do you need UTM parameters?
Typically, Google Analytics is good at identifying the source of traffic, but this tool is not perfect. There are situations in which the recipient's visit is reported in a source other than the one from which it really came, e.g. a visit from a newsletter or social media is recognized as a direct entry. Then UTM parameters come into play and provide Google Analytics with information about the recipient's origin.Creating UTM tags manually is not complicated, but there is a risk of errors. You must manually enter the UTM parameter elements at the end of each URL. However, this means that the address can be quite long and complicated and creates a risk of mistakes. As a result, there will be a tracking problem and you will not get fully accurate data. It is better to use tools that automate this process and reduce the risk of mistakes.