Post by sarkerraihan on Feb 27, 2024 4:51:09 GMT
If you are among those who haven't given up Email Marketing for dead, then you are in the right place. We firmly believe that this is a powerful and current communication tool. And the 3.9 billion email users in 2019 seem to confirm this idea ! In all honesty, most of the efforts of companies that use Email Marketing systems are wasted. How can you succeed with newsletters and achieve significant results for your business? Let's find out the answer by examining the winning traits of messages that convert! newsletters that convert THE OBJECT SHOULD NEVER BE UNDERESTIMATED According to the research cited at the beginning of the article, 50% of users check emails from their smartphone. So don't use a desktop email client that instantly previews the message, like Outlook does for example. In most cases, people choose which message to open to view its contents .
How can you win them over in the multitude of Paraguay Mobile Number List emails they receive every day? With an effective object! To be interesting, the subject of your message must not sound like spam: an aware user is used to being wary of incredible offers and language typical of scam emails. Rather, leverage what you know will be of interest to your audience, relative to the sector you deal with! CUSTOMIZATION IS A MUST There are many ways to collect email addresses. They range from the bare form with a single field to the mini-interview to acquire as much data as possible. The way in which these contacts are collected suggests the value placed on them and the communication approach that will be used. Almost always, in addition to the email address, the user's name is asked. This is because it is possible to personalize messages with a custom field that the Email Marketing system will automatically populate with the recipient's name .
It is clear that this is an obvious detail for many but it has an unconscious effect on the recipient, who perceives the email received as something dedicated to him. Another customization you can't do without is the name of a real individual as the sender. Rather than “Marketing” or “Editorial,” use a person's name to give a more human tone to your messages! “Mario Rossi – Company” has a positive impact on the user, who is used to mainly considering incoming messages from other people as important. THE CONTENT MUST BE CONSISTENT WITH THE OBJECTIVE This concept can also be applied to a blog post or landing page . If your aim is to inform about the latest news and you have a lot of content to show, you will insert a series of links and references giving the user the possibility to independently choose what to learn more about. But if you want to achieve a specific goal, such as a conversion (a purchase, a subscription, a download), you have to limit the choices to just one: taking the action that interests you .
How can you win them over in the multitude of Paraguay Mobile Number List emails they receive every day? With an effective object! To be interesting, the subject of your message must not sound like spam: an aware user is used to being wary of incredible offers and language typical of scam emails. Rather, leverage what you know will be of interest to your audience, relative to the sector you deal with! CUSTOMIZATION IS A MUST There are many ways to collect email addresses. They range from the bare form with a single field to the mini-interview to acquire as much data as possible. The way in which these contacts are collected suggests the value placed on them and the communication approach that will be used. Almost always, in addition to the email address, the user's name is asked. This is because it is possible to personalize messages with a custom field that the Email Marketing system will automatically populate with the recipient's name .
It is clear that this is an obvious detail for many but it has an unconscious effect on the recipient, who perceives the email received as something dedicated to him. Another customization you can't do without is the name of a real individual as the sender. Rather than “Marketing” or “Editorial,” use a person's name to give a more human tone to your messages! “Mario Rossi – Company” has a positive impact on the user, who is used to mainly considering incoming messages from other people as important. THE CONTENT MUST BE CONSISTENT WITH THE OBJECTIVE This concept can also be applied to a blog post or landing page . If your aim is to inform about the latest news and you have a lot of content to show, you will insert a series of links and references giving the user the possibility to independently choose what to learn more about. But if you want to achieve a specific goal, such as a conversion (a purchase, a subscription, a download), you have to limit the choices to just one: taking the action that interests you .