Post by prioty237 on Feb 27, 2024 5:54:55 GMT
We should be looking at the environment that we exist in to see how we can strengthen aspects of our business to make sure we win the struggle for survival. If the theory of evolution is all about natural selection, we can learn from and use the techniques employed by nature to grow our businesses and in some ways we can see that Split Testing and Conversion Rate Optimization are not very different from Natural Selection.Optimizing Title and Description Meta tags is one of the cornerstones of successful SEO. BUT if you’re designing your tags only to achieve a top SERP position the end result might actually be less traffic to your site. Why? Because when meta tags are optimized for ranking position you often sacrifice an effective call-to-action and your click-through rates will suffer as a result.
Put too much weight on Ranking and your Conversion will drop (off) How Bolivia Mobile Number List many emails do you get every day from someone you never heard of who promises to put you at the top spot of Google? More than you care to remember. And how often do you respond – “Yes, what a great idea!”? Never. Nevertheless I’m sure you are working with some SEO agency right now, and probably have worked with a bunch of them over the years. And even the not-so-douchie ones who don’t spam your inbox still have the same basic promise – We will get you to the top. And you reward them accordingly. If you make it to the top the agency stays and get paid. If not – agency goes and new agency enters. Some agencies are actually ( still – yes I know!) paid on a performance basis which means that you only pay them when your phrases rank, say 5 or higher, on Google. So they will do any, and everything to get you there.
And since Title and Description tags are some of the most powerful SEO levers they will start their work there. But that’s when trouble begins. Or at least – can begin. The mechanics of Meta tags (Skip this section if you already know how the Meta Tags work). The Title and Description tags will be seen in two different ways: First by the search engine spider/crawlers who will use the content to determine your position in the Search results (among several other factors). Then the Title tag will be used as the blue “Heading” and the Description tag as the “Body text” for your placement on the Search results page. It is this second appearance which tends to be overlooked. Your Title and Description tags actually make up an “ad” which is displayed in direct competition with the paid ads (on Google).
Put too much weight on Ranking and your Conversion will drop (off) How Bolivia Mobile Number List many emails do you get every day from someone you never heard of who promises to put you at the top spot of Google? More than you care to remember. And how often do you respond – “Yes, what a great idea!”? Never. Nevertheless I’m sure you are working with some SEO agency right now, and probably have worked with a bunch of them over the years. And even the not-so-douchie ones who don’t spam your inbox still have the same basic promise – We will get you to the top. And you reward them accordingly. If you make it to the top the agency stays and get paid. If not – agency goes and new agency enters. Some agencies are actually ( still – yes I know!) paid on a performance basis which means that you only pay them when your phrases rank, say 5 or higher, on Google. So they will do any, and everything to get you there.
And since Title and Description tags are some of the most powerful SEO levers they will start their work there. But that’s when trouble begins. Or at least – can begin. The mechanics of Meta tags (Skip this section if you already know how the Meta Tags work). The Title and Description tags will be seen in two different ways: First by the search engine spider/crawlers who will use the content to determine your position in the Search results (among several other factors). Then the Title tag will be used as the blue “Heading” and the Description tag as the “Body text” for your placement on the Search results page. It is this second appearance which tends to be overlooked. Your Title and Description tags actually make up an “ad” which is displayed in direct competition with the paid ads (on Google).