Post by account_disabled on Mar 7, 2024 9:19:05 GMT
A customer enters a dealership to buy a certain car model, ending up purchasing a more expensive and higher-end one; another customer, however, wants to buy a basic vehicle, but once the deal is concluded he has spent several thousand euros on options. Both people were the subject of up selling and cross selling strategies , within a value scale. To understand these dynamics and their use, let's start from a definition: how do you identify a value scale? This is that hypothetical path in which a company, once it has captured the attention of a potential customer, offers him over time a series of increasingly complex and more profitable offers , encouraging the latter to maximize both his economic investment than its loyalty.
A well-made value scale, regardless of the Hong Kong Telegram Number Data contents within it, follows some general rules: each step is independent of the other, because the product inside it must be attractive in itself; between one step and another there must be such a difference as to justify the increase in price and its attractiveness; each step must , in principle, include an upsell and/or cross sell offer . The value ladder proves to be really useful when a company intends to build and solidify the relationship with a customer, but it must not be mistakenly thought of as a path in which, at each step, the cost must necessarily increase. In fact, once a certain level is reached, it will hardly be possible to continue upselling ; precisely at that moment the proposition of further offers, this time complementary, will come into play via a cross sell operation.
The combination of an efficient value scale, up selling and cross selling allows the company that carries it out to create a bond of absolute trust with its customers, but to do this it is necessary to communicate with them using the right tools . How to communicate with customers in the right way? Once the value scale has been defined, the first step to make it effective is to capture the attention of new customers . To maximize the efficiency of promotional campaigns, it is best to immediately define a target user to contact, ensuring that the contents reach people who are truly interested. Once you have identified the key variables for your typical customer, the next step will be to send promotional content to the contacts already collected (it is possible, if desired, to rent them according to your needs).
A well-made value scale, regardless of the Hong Kong Telegram Number Data contents within it, follows some general rules: each step is independent of the other, because the product inside it must be attractive in itself; between one step and another there must be such a difference as to justify the increase in price and its attractiveness; each step must , in principle, include an upsell and/or cross sell offer . The value ladder proves to be really useful when a company intends to build and solidify the relationship with a customer, but it must not be mistakenly thought of as a path in which, at each step, the cost must necessarily increase. In fact, once a certain level is reached, it will hardly be possible to continue upselling ; precisely at that moment the proposition of further offers, this time complementary, will come into play via a cross sell operation.
The combination of an efficient value scale, up selling and cross selling allows the company that carries it out to create a bond of absolute trust with its customers, but to do this it is necessary to communicate with them using the right tools . How to communicate with customers in the right way? Once the value scale has been defined, the first step to make it effective is to capture the attention of new customers . To maximize the efficiency of promotional campaigns, it is best to immediately define a target user to contact, ensuring that the contents reach people who are truly interested. Once you have identified the key variables for your typical customer, the next step will be to send promotional content to the contacts already collected (it is possible, if desired, to rent them according to your needs).