Post by ryglo739 on Mar 16, 2024 3:34:29 GMT
NPOs must be very clear in identifying their mission and vision which are the basis of all communications and all messages aimed at users. If in marketing we look for customers who have that need, in NPOs we look for people who want to believe in our cause. We can use 3 key words to describe social marketing objectives: do, know, believe. In the first case we want to lead our target to do something (change their lifestyle and eat better, reduce plastic consumption, etc.), in the second case we want to make something known (do you know what happens if you consume too much alcohol? Do you know what is happening in Libya today?) and in the third case we have to get people to believe in an ideal, to espouse a cause.
Emotional involvement and the creation of a syntonic, synergistic, empathic DX Leads and loyal relationship with the people who approach NPOs are always fundamental levers for this type of communication. “ What are the most suitable communication strategies and activities in social marketing? C.: “Communication and marketing techniques have evolved a lot over time, especially with digital tools and social media. I believe that NPOs have been left behind for a long time in various aspects, perhaps due to a lack of communication "culture" or perhaps just a lack of funds.
Over time, however, we increasingly realized that professionalization and the development of new strategies were fundamental for survival itself. Fundraising techniques have certainly been refined as have communication techniques which have evolved towards greater digitalisation of the users they wanted to intercept. In this historical moment, a real rapprochement is taking place between classic marketing and social marketing, which NPOs should look at carefully. It is always important, however, to find the right balance.
Emotional involvement and the creation of a syntonic, synergistic, empathic DX Leads and loyal relationship with the people who approach NPOs are always fundamental levers for this type of communication. “ What are the most suitable communication strategies and activities in social marketing? C.: “Communication and marketing techniques have evolved a lot over time, especially with digital tools and social media. I believe that NPOs have been left behind for a long time in various aspects, perhaps due to a lack of communication "culture" or perhaps just a lack of funds.
Over time, however, we increasingly realized that professionalization and the development of new strategies were fundamental for survival itself. Fundraising techniques have certainly been refined as have communication techniques which have evolved towards greater digitalisation of the users they wanted to intercept. In this historical moment, a real rapprochement is taking place between classic marketing and social marketing, which NPOs should look at carefully. It is always important, however, to find the right balance.